At Alkmen Lifecare Pvt. Ltd., your privacy matters. We are committed to data protection, ensuring the security and confidentiality of your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you register as a customer or use our website. It also outlines your user rights and how you can contact us regarding any privacy concerns.

1. How We Collect Personal Data

We collect personal information through the channels you use to contact us — including Contact Us forms, email, telephone numbers, and other online forms. When you visit our website, we use cookies and similar technologies to gather website usage data, such as page views, clicks, and session duration. We do not enable third-party cookies, ensuring you retain more control over your browsing privacy.

2. Types of Personal Data We Collect

We may collect a various types of personal information, including:

• Contact details: name, email, postal address, phone number
  
  
• Demographic info: gender, age, nationality, date and place of birth, marital status
  
  
• Account data: username, password
  
  
• Payment information: credit card, bank account info
  
  
• Behavioral data: product preferences, purchase history, spending patterns
  
  
• Communication preferences
  
  

These data help us provide better customer service, targeted offers, and improved website experiences.

3. How We Use Your Personal Data

We process your data for the following legitimate purposes:

• Account management: creating and administering your online profile
  
  
• Order processing: verifying and fulfilling your purchases
  
  
• Customer support: responding to your inquiries and feedback
  
  
• Marketing: sending promotional emails or newsletters (with your consent)
  
  
• Service improvement: analyzing usage patterns to improve our products
  
  
• Compliance: meeting legal and regulatory requirements under data privacy laws such as the GDPR (General Data Protection Regulation) and India’s Personal Data Protection Bill
  
  

4. Legal Basis for Processing

Whenever required by law, we rely on one of the following lawful grounds to use your data:

• Your consent (e.g., marketing communications)
  
  
• Contractual necessity (e.g., order fulfillment)
  
  
• Legal compliance (e.g., fulfilling tax obligations)
  
  
• Legitimate business interests, balanced with your privacy rights, such as improving services and maintaining website security
  
  

5. How We Share Your Personal Data

We do not sell or rent your personal information. We may share it with:

• Service providers: entities that help us with payment processing, hosting, analytics, and marketing tools (under strict data protection agreements)
  
  
• Group companies within Alkmen Lifecare Pvt. Ltd. for internal business purposes
  
  
• Legal entities, if required by law, court order, or government request
  
  

We ensure any third-party partner upholds equivalent privacy standards and complies with applicable regulations.

6. International Data Transfers

When we transfer your personal information across borders, we ensure these transfers are secured and align with international data protection laws. We use appropriate safeguards, such as standard contractual clauses, to guarantee your data remains protected.

7. Cookies and Tracking Technologies

We use cookies and local storage to enhance your website experience:

• Necessary cookies for essential site functions (e.g., account login, cart retention)
  
  
• Performance cookies to understand site usage and improve content
  
  
• Functional cookies to remember your preferences
  
  
• Analytics cookies to monitor traffic trends
  
  

You can manage your cookie preferences through your browser settings or via the cookie consent banner on our site. These technologies help us personalize your experience while respecting your privacy.

8. Data Security Measures

We employ stringent technical and organizational measures to protect your data, including:

• Encryption (SSL/TLS) during data transmission
  
  
• Secure servers with regular backups and maintenance
  
  
• Access restrictions based on roles and responsibilities
  
  
• Regular security audits and software updates
  
  
• Employee training on data protection best practices
  
  

Despite these efforts, no system is completely immune to breaches. In the unlikely event of a data breach, we will notify affected individuals and relevant regulators within the timelines mandated by applicable data breach notification laws.

9. Data Retention

We retain your personal data only as long as necessary to fulfill its original purpose or comply with legal obligations. When data are no longer needed:

• We apply anonymization or deletion procedures
  
  
• You can delete or modify your account data at any time
  
  

10. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

• Access your personal data
  
  
• Correct inaccuracies
  
  
• Delete your data (“right to be forgotten”)
  
  
• Restrict or object to certain processing activities
  
  
• Portability — receive your data in a standard format
  
  
• Withdraw consent to marketing communications
  
  

To exercise any of these rights, contact us at support@alkmen.in. We commit to responding within 30 days, or sooner where required by law.

11. Children’s Privacy

We do not knowingly collect data from individuals under 16 years of age. If we discover we have inadvertently done so, we will delete that information immediately.

12. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in legal requirements, business practices, or technological advances. All updates will take effect upon posting, with the effective date noted at the top. We encourage you to review this policy regularly.

13. Contact Us

If you have any questions or concerns about our privacy practices, please reach out:

Alkmen Lifecare Pvt. Ltd.
Email: support@alkmen.in

We’re here to help and committed to protecting your privacy.